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Banquet Rough Riders

Coors has long been one of Professional Rodeo's most prominent sponsors. We told their rodeo teams stories.

 The beer of choice for cowboys hadn’t done much with their professional rodeo partnership. So we took take the Banquet Rough Riders team and created something that would interest rodeo fans and non-rodeo fans alike.

The beer of choice for cowboys hadn’t done much with their professional rodeo partnership. So we took take the Banquet Rough Riders team and created something that would interest rodeo fans and non-rodeo fans alike.

 What we decided to do was tell every rider's unique story.

What we decided to do was tell every rider's unique story.

The videos were featured prominently in the brand's media buy as pre-roll and as content on their social channels.

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