Description

Banquet Rough Riders

Coors has long been one of Professional Rodeo's most prominent sponsors. It's time the rodeo team members have their stories told.

Description

Description

Until now, little had been done to promote the brand's sponsorship outside the sport. That's why Coors asked us to take the Banquet Rough Riders and create something that would interest both rodeo fans and non-rodeo fans alike.

 What we decided to do was tell every rider's unique story.

What we decided to do was tell every rider's unique story.

The videos were featured prominently in the brand's media buy as pre-roll and as content on their social channels.

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