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Glidden City Takeover

Campaign, Experiential, Film, Social
 To promote Glidden launching on Amazon, we wanted to show people that they can now buy the right color, right when they see it. Wherever they see it. So, we turned the city of Nashville in to our paint swatches.

To promote Glidden launching on Amazon, we wanted to show people that they can now buy the right color, right when they see it. Wherever they see it. So, we turned the city of Nashville in to our paint swatches.

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 Every street became an aisle, and every surface became a swatch. We partnered with businesses and the city of Nashville to turn everything we could into our paint swatches.

Every street became an aisle, and every surface became a swatch. We partnered with businesses and the city of Nashville to turn everything we could into our paint swatches.

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