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Kellogg's Raisin Bran

Raisin Bran's messaging had long been based on the cereal's taste. Meet Dr. Scoops II, the brand's resident expert on heart health.

Description

Description

These videos were used across the brand's social channels as enjoyable content that could also change the conversation to a more low-fat message.

Art Direction

The style of the videos, typography and copy were all based on educational videos of the 1950's.

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