cosgrove_redds_cccover.jpg

Redd's Apple Ale Twitter Improv

Description

Description

The Redd's Apple Ale brand has always asked people to "Pick Different." To fulfill that promise and engage our fans socially, we came up with Twitter powered improv.

 Redd's partnered with Comedy Central and asked fans to tweet their ideas, the best of which were turned into each week's sketch.

Redd's partnered with Comedy Central and asked fans to tweet their ideas, the best of which were turned into each week's sketch.

The series was so successful that Redd's Apple Ale chose to do it again the next year.

cosgrove_redds_cccover2.jpg