In an extremely competitive industry Supercuts needed a way to stand out. What we delivered was a fully-integrated campaign that changed its image and helped to solidify a place in customers' minds.
With continually refreshing content, we gave its customers a reason to keep engaged with the brand as well as to get into the stores. Every tv spot featured an up-and-coming artist, while the digital and radio gave customers a chance to get their own bands heard.
The campaign was the Ad of the Day on Adweek.com and a feature on LurzersArchive.com among other press.