Join the Sour Brite Squad

To let fans know that Trolli partnered with PUBG Battlegrounds to offer four unique skins, we raised an army to sourly dominate the game as the Sour Brite Squad. Thousands answered the call, redeeming their packs to claim a skin, and representing their favorite sour gummi worms in PUBG.

Client: Trolli, Agency: Digitas, Creatives: Daniel Cosgrove, Michael Epstein, Molly Prunka, Blake Fromkin, Producer: Shannon Worley