Glidden
We created the Real Is How We Roll campaign to help the Glidden brand lower the stakes around painting. Advertising in the category is confusing and filled with overpromise, this work helped the brand stand out from all that.
Real Is How We Roll gave the brand a personality and a perspective.
Client: Glidden, Agency: Digitas, Director: Mike Andrews, Production Company: Sanctuary, Editorial: Cutters, Sound: Another Country