Auto Club Group (AAA)

Who better to spread the word about AAA insurance than the people behind the wheels of their iconic trucks? So to break through the noise of the category we leveraged these distinctive brand assets to show up unexpectedly and let people know that they can trust AAA on and off the road. The work was shortlisted for three Effies and recognized with a Silver Reggie, a Silver Telly, and two Shorty Awards Finalists, one of which received an Audience Honor.

Client: Auto Club Group (AAA), Agency: Digitas, Creatives: Tim Mattimore, Chris Jansma, Dan Cosgrove, Mike Epstein, Danny O’Donnell, Production: Arts & Sciences, Director: Matt Lenski