Whirlpool Virtual Showroom

With people increasingly open to buying appliances online, we launched the first-ever virtual showroom on Pinterest. The experience allows Pinners to tour and purchase appliances the same way they would in person. The showroom was recognized with a Bronze Effie, a Bronze Reggie, and was an Overall Winner at the Shorty Awards.

Client: Whirlpool, Agency: Digitas, Creatives: Daniel Cosgrove, Michael Epstein, Production: Pinterest